Real Estate

How to make better use of a Real Estate CRM? Discover 5 tactics

Do you know how to better leverage a real estate CRM? This is one of the most common doubts that many people have, mainly because a CRM is often seen as just an internal organization system.

However, it can be much more than that. After all, he has the ability to gather valuable information that can (and should) be used in the sales process.

In today’s text, you will see a list of 5 valuable tips that, if you start putting it into practice today, will surely have much more results in sales.

This will be a way to use CRM in a much more active way, so that you can use its information to make decisions towards an exponential increase in sales of products and services.

If you are interested in the subject, read on and learn how to get more out of a system you already use by smart city Lahore . Come on?


Real Estate CRM – See a list of 5 tactics to get the most out of it and increase your sales today

If you think you’ve used all the features that your real estate CRM offers, know that there’s a lot more behind the system. As much as the system already takes on a lot of functions, you can still actively extract much more from it.

And how can this be done? Simply using a very valuable thing that we humans have: rationality!

You see, a real estate CRM system is programmed to offer many benefits and facilities to any realtor or real estate agent.

It is designed exactly for that, letting the user perform only small information insertions where, based on this information, the CRM itself can deliver the best paths for various functions: customer service, sales, collections, reports and analysis.

However, what if this information is used as a way to boost some marketing strategy, from a creative point of view?

You can do this and get a lot of results, as the CRM information is completely unique to your real estate agency. That is, no one else will have the power to create a campaign or strategy as powerful as yours. Because you have exactly what you need for it: information!

We’ve separated a list with 5 steps for you to start, today, exploring your real estate CRM in a different way, observing some tactical criteria:

  1. Use it actively so that the data can be interpreted by humans;
  2. Use the CRM information to create campaigns on Facebook Ads, Instagram Ads and Google Ads;
  3. Use activity filters to gain insights into creating new products or services – How does your customer/prospect behave?
  4. Align the marketing and sales sector so they can work together via CRM;
  5. Develop a unique and personalized service with the customer – Beginning, middle and end of the funnel;

Let’s explain each of the items in the list above. So, follow the text from now on and see what you can do today to optimize processes and use your CRM information creatively and dynamically.


Use it actively so that data can be interpreted by humans

The first step for you to use a real estate CRM in a much more active and exclusive way is considering the following: the CRM is still a machine and you are a human being.

In other words, you will have infinite possibilities of combinations that a CRM may not have, from a creative and human point of view. And this will make all the difference in any marketing and sales process, since the market is made up of people.

So, yes, enjoy all the benefits of CRM, from a process optimization point of view. However, never fail to leverage the generated data so that you can make a humane analysis of it.

Numbers and information, no matter how good they are, will still be just numbers and information. We humans have the ability to put information together and turn it into something. And that’s the goal of bringing more humane analytics to CRM.

In other words, use your real estate’s CRM in an extremely active way. Know everything that happens and what doesn’t. Know who the cataloged prospects are. Know yesterday they come and why they came. Understand who the customers are already and where they came from.

All this will make the level of information be taken to the top floor, going up some stairs. And this, of course, is excellent for any strategy you might have created.

The real estate market, in general, is very similar. That is, there are people wanting to buy, people wanting to sell, builders wanting investment and sales in the plant, and so on.

Therefore, a good way to stand out and build unique situations and winning strategies is precisely by taking advantage of what only you and your real estate agency have: specific (and unique) information from the prospect base.

Use CRM information to create campaigns on Facebook Ads, Instagram Ads and Google Ads

Nowadays, the internet allows us to build things that are simply spectacular. After all, access to information is increasingly detailed and, in this way, it is possible to reach anyone anywhere in the world, from a marketing point of view.

Just think that a few years ago this was not possible and not even imaginable. An advertisement, for example, was limited to running a local newspaper, TV channel or billboard on the street.

Not that these media are bad today. However, they can’t have the scale and penetration that Facebook, Instagram and Google can. From these tools, it is possible to reach absolutely anyone who is connected and sending information to the platform.

And you, of course, can enjoy all this in an even more incredible way, because you have a powerful tool, which is a real estate CRM.

This system will offer you the possibility to understand, like no one else, consumer behavior in the real estate market, so that you can use this information to prepare online advertising campaigns .

These campaigns will then have incredible targeting power because you know who to advertise to, when to advertise, and what to advertise. After all, with the information that the real estate CRM offers you, it is possible to design different types of target audience, profiles, personas and, in this way, reach an ultra-specific audience that nobody knows: just you.

Develop a marketing strategy to reach the tastes, particularities, needs and desires of the prospects that are in your base. This will make you have great results in campaigns in the medium and long term, as you will be advertising to the right people.


Use activity filters to gain insights into creating new products or services – How does your customer/prospect behave?

If you’ve ever explored your real estate CRM deeply, you know that it offers a multitude of reports, analytics and data. However, as with any management program, this one will only be positively effective once the information contained in it is analyzed and interpreted by a human being.

As much as the system itself has an intelligence that adds a lot of value to optimize time and processes, we cannot underestimate our analytical capacity to generate demands and create new strategies. And doing it randomly is one of the worst possible things because we don’t know where we’re going.

However, when we base these strategies on real and professionally collected information, the chances of success are extremely greater in any campaign or action you want to eventually build.

Therefore, use filters and activity reports from your prospects and clients to think analytically and discover new products and services that may eventually be created by your real estate agency.

If you can notice any different behavior or that catches your attention through the real estate CRM, know that this is a very important step so that you can finally have ideas for new actions and real estate solutions.

People are always giving signals. All you have to do is tune in the right frequency to pick up these signals. Here’s how to design good real estate marketing strategies , based on the information you collect in the CRM.

Align the marketing and sales sector so they can work together via CRM

Another very important tactic that you can (and should) consider for a better use of real estate CRM is the work together factor.

Think about it: if you have a sales and marketing team who don’t speak the same language, which path is this job going to take? Probably to the path of randomness.

And, as we understand in several articles here on Ville Imob’s blog , the path of randomness should not be followed for any reason.

Therefore, always have a good alignment between marketing and sales, so that they can work together to pursue the goals set at some time of the year.

While marketing works to seek out quality prospects, the sales sector works so that each of these prospects can ultimately become a customer.

But this is only possible if both sectors are on the same path and direction. Otherwise, nothing will go right. After all, imagine that the marketing sector is engaged in capturing leads to buy luxury homes, but the sales area does not have luxury homes at the moment. There’s something wrong with the strategy, isn’t there?

And the real estate CRM will be able to guide these steps much more effectively, as it will be able to provide all the information that the strategy needs, so that it is the only source to feed different sectors.

But for this information centralization to work, remember to intelligently align your teams, ok?


Develop a unique and personalized service with the customer – Start, middle and end of the funnel

If you follow Ville Imob’s articles, you’ve certainly understood the importance of a good sales funnel for real estate agencies. Generally speaking, a sales funnel is nothing more than a path that the prospect takes until, finally, he/she becomes a client of your real estate company.

But this path can take up to 2 years to be covered. Therefore, it is essential that you are following a strategy to the letter, in order to carry the process through to the end.

The funnel can be fully automated through emails or online advertising campaigns. However, unlike many other markets and competitors, you have a very powerful tool at your disposal, which is a real estate CRM.

From it, you will be able to have a much closer, human and direct contact with the potential customers that your funnel is capturing. And this is amazing because conversions could start happening much sooner than you think.

Therefore, create a personalized, exclusive and personal service in your real estate, so that you can use the CRM information so that this process is viable.

Do have a sales and service script. But never let this script be superimposed on humanized care, ok?

Each person is unique, with unique needs and a unique life. And the best service will always be the one that respects all these individualities. So, use all your CRM information to make it work!

Count on Ville Imob tools and systems to improve your sales

Today, we’ve learned how a real estate CRM can be much more effective when used “out of the box”. In other words, you will be able to implement several human tactics, so that you take advantage of the system’s potential to generate more leads and, of course, increase sales.

After all, no data generation has power if these data are not used effectively and that generate results in the medium and long term. Count on Ville Imob’s tools to help you on this journey and good sales!


Real Estate

5 tricks to sell your house online successfully!

How to sell a house online in 2020?

  • Use online appraisal tools
  • Take photos, videos and virtual tours of the house
  • Promote the sale on real estate portals
  • Use video calls to show the floor
  • Publicize the sale on social networks

The Internet has considerably improved our lives and has facilitated the execution of most of the processes. Nowadays we use mobile phones and computers for almost everything : finding addresses, ordering food, shopping, buying products, booking hotels and even to find the love of our lives. In fact, according to the INE, at least 91.4% of Spanish households have access to the web and, of the total number of users, 87.7% use it at least once a week.

But what about the real estate world of Blue World City Islamabad? As expected, www has also invaded this sector and, through proptech , is changing the rules of the game when buying and selling flats . For this reason, if our intention is to sell our house quickly, we cannot be left behind and we must take advantage of the innumerable tools that the web offers us to achieve our goal.

But what do you have to do to sell a house online? In the following image we explain how to achieve it:


  • Take advantage of free online appraisals
  • Use quality photos, videos and virtual tours
  • Support us in real estate portals
  • Use video calls to show the floor
  • Disseminate the sale on social networks

Next, we explain one by one these tips to put our floor just one click away from hundreds of buyers :

  1. Rate your apartment online for free!

Deciding at what price to sell is the first step we must take to put our apartment on the market. Obviously, it is a complicated choice, but the good news is that there are multiple appraisal tools on the web that can facilitate the process .

Thus, we can consult through these channels and, generally, for free, at what price our apartment is quoted in the sale market. Many of these tools have been developed by online appraisal companies, banks and real estate entities and use big data technology and, in some cases, their own data to make an estimate.

Of course, it is important to make as many evaluations as possible and compare the results between the different sources . In this way, we can develop our own price range and choose one that fits our sales strategy and at the same time that we can afford to sell.

  1. Use photos, videos and virtual tours

On the Internet they send audiovisual resources. If we want to compete with the hundreds of sellers who promote their houses on the web, we have to resort to heavy artillery to advertise our apartment.

In this sense, photographs, videos, virtual visits and other resources such as plans or virtual reforms can be our best allies in our campaign to win over a buyer.

Best of all, there are hundreds of free or low-cost applications and websites that can help us in the work:


Apps to edit photos

If photography is not our thing, we should not worry. There are many applications that can help us to retouch the images so that our floor looks like a magazine. Some like Snapseed, Adobe Photoshop Express or VSCO are free and very easy to use . Although, if we do not clarify, they have explanatory tutorials that teach us to take advantage of its advantages.

360º videos

The advantage of 360º videos is that they allow those interested to make a virtual visit of the apartment without having to travel . They are usually so realistic that they have become a tactic widely used by real estate agencies to promote their sales. We can do this ourselves if we have the appropriate equipment, but if not, we can hire this service on the web for a variety of prices. For example, the Idealista real estate portal offers it for about 199 euros.

House plans

The plans of the house can be very helpful if the apartment we want to sell needs reforms, since the potential buyer can get an idea of ​​the layout of the spaces and the main walls of the house . There are some websites like HomeStyler or FloorPlanner that we can use for free to make the plan ourselves. We don’t have to be a master of design to do this, we just have to draw the walls taking into account the dimensions of the rooms.

  1. Post ads on real estate portals

Once we have the photos, videos and plans to promote the sale of our house with great fanfare, we need a website that offers us the highest possible visibility. In this regard, there is nothing better than real estate portals. They receive millions of visits per month and hundreds of apartments are published daily to sell.

If we sell as individuals we can use them freely and completely free of charge. Most offer zero cost ads to those who decide to sell solo . Although, if we want to promote the sale, we also have the possibility of paying to appear in the first search positions.

It is important that when uploading our ads for sale on real estate portals we write an attractive text and be descriptive enough to convey the advantages that the home has. It is not enough to indicate the amount of square meters that the house has. It is vital that the buyer get a rough idea of ​​what he would gain by buying our house. In addition, we must not forget to give details of the farm and the neighborhood.

  1. Use video calls to show the house

Video calls not only serve us to communicate with our friends and our loved ones. They can also help us promote the sale of our apartment. Especially if the potential buyer we want to attract is abroad or miles away.

In this way, if we manage to awaken your interest through photos, 360º videos or the virtual visit, but you still have certain doubts, we can resort to this strategy so that you can visualize the spaces at ease. In addition, it can also serve as a tool to establish direct contact, chat with the person about the conditions of the sale and resolve all their concerns . Best of all, we can use one of the applications that we surely use daily such as Skype, Zoom, Hangouts, WhatsApp or Facetime.

  1. You are not left behind! promote the sale on social media

Social networks can serve us as an alternative showcase to real estate portals. In fact, it is increasingly being used in the home buying and selling market and real estate companies have realized the potential they have when promoting a sale.

Almost all social networks are valid to advertise our sale, but the most recommended by experts are Facebook and Instagram . This is because they allow you to better view photos and videos. In this sense, we can use our profiles to publicize the sale. Also, if we have our public accounts, it is advisable to use hashtags so that other users that we do not have as followers can view the ad.

There are also many sales groups between individuals on Facebook where we can publish our apartment for sale. In this way, we can reach the community of buyers in our town who use this tool.

How can I sell my house online for free?

Most of the tools mentioned that help us sell our house online are totally free and, in addition, very easy to use. In general, the resources that we can use at zero cost are :

  • Online appraisal tools
  • The apps to edit photos
  • The webs to draw the plans of the house
  • Real estate portals to place ads
  • Video calls to show the house
  • Social networks to publicize the sale

I want to sell my house online, can I get help?

An online real estate company sells our apartment online

The deal with the agent will be entirely online

Requires us to participate in the sale


Now, if the issue is that we want to receive help in any of the phases of the sale, but still want to manage everything online, online real estate is presented as an excellent alternative .

If we sell our apartment with an online agency, in most cases, the entire process or part of it will be done online: from the appraisal of the home to the signing of the brokerage contract. This does not mean that we will not have personalized advice during the sale. On the contrary, we will always have an agent available for us through WhatsApp, by phone or by email .

The main advantage that online real estate agencies have is that, thanks to technology, the costs are much lower, if we compare it with what we would pay a traditional agency . Of course, selling with a proptech requires a greater participation of us in the sale. Especially if we want to pay less for the service.

However, there is something for everyone, since property news  also offer us the possibility of comprehensively managing the sale through the contracting of their premium packages .